| avian influenza in vietnam: chicken-hearted consumers? | this study, based on quantitative and qualitative surveys conducted from july 2004 to september 2005, examines the perceptions of hanoi consumers and their reactions to the avian influenza epizootic (h5n1). hanoi consumers clearly link the risk of human contamination by the virus to the preparation and ingestion of poultry. during the first crisis, consumers reacted quickly and intensely (74% of them had already stopped eating poultry in january 2004). nevertheless, once the crisis abated, they ... | 2008 | 18419660 |